Real Results from Real Engagements

eCommerce Operations

Turning 45-second builds into instant reloads

Migrated a legacy CRA codebase to Vite, restructured the component tree, and set up CI/CD quality gates.

eCommerce Operations

One design system to unify 200 orphan components

Created a cross-company component library with 40+ shared components, replacing three competing UI approaches.

eCommerce Operations

From empty repo to production — as the first hire

Built the entire frontend ecosystem from scratch: architecture, design system, CI/CD, and then scaled the team.

Enterprise Communications

Making enterprise search 50% faster

Optimized search UX with virtualized lists and debounced queries across thousands of meeting transcripts.

Industrial AI & IoT

Rewriting a codebase the previous team left behind

Rebuilt the entire frontend from scratch — proper state management, coding standards, CI/CD, and real-time dashboards.

eCommerce Operations

Cutting dashboard render times with smart caching

Re-architected a real-time analytics dashboard with virtualized tables, memoized charts, and WebSocket-driven live updates.

SaaS · Social Media

Building an AI-powered media studio from scratch

Shipped 38 endpoints for cloud-based image and video processing — crop, resize, filters, AI background removal, and multi-platform export.

SaaS · Social Media

Solo-architecting a full SaaS platform end to end

Built multi-tenant social media management from the ground up — auth, scheduling, analytics, AI content generation, and real-time collaboration.

SaaS · Social Media

Integrating 10+ social platforms into one unified dashboard

Connected Facebook, Instagram, Twitter, LinkedIn, TikTok, WhatsApp and more — with OAuth flows, unified analytics, and cross-platform publishing.

SaaS · Agency Tools

Designing role-based access for multi-tenant teams

Built organization, project, and team hierarchies with many-to-many member assignments, custom roles, and granular permissions.

SaaS · AI

Three AI content variations per post, one click

Integrated Groq-powered AI that generates three parallel post variations with per-client brand voice and tone matching.

SaaS · eCommerce

End-to-end social commerce with Shopify sync

Built product catalog, shoppable posts, order management, and revenue attribution — with Shopify and WooCommerce integrations.

SaaS · Social Media

One calendar to schedule across six platforms

Built a drag-and-drop content calendar with multi-platform scheduling, bulk operations, and optimal-time suggestions powered by analytics.

SaaS · Agency Tools

Replacing email chains with real-time approvals

Built a client-facing approval portal with feedback threads, rating system, and real-time status updates — eliminating back-and-forth emails.

SaaS · Integrations

Adding WhatsApp Business to a multi-platform SaaS

Implemented full OAuth flow, template message sending, conversation analytics, quality ratings, and messaging limits tracking.

SaaS · Analytics

40+ analytics endpoints across two parallel systems

Architected dual analytics: org-scoped multi-tenant metrics and platform-specific social media analytics — with real-time dashboards and export.

SaaS · Developer Experience

Fixing a production-breaking upload flow in one session

Discovered and resolved a critical frontend-backend architecture mismatch — rewired the entire media upload pipeline into a single atomic request.

SaaS · Quality Assurance

Auditing 200+ endpoints for production readiness

Systematically mapped every frontend API call against backend routes — found critical mismatches, missing endpoints, and auth gaps across 7 service categories.

SaaS · Social Media

Four URL shortening services under one interface

Built a URL shortening system supporting Bitly, Short.io, TinyURL, and Rebrandly — with user-provided API keys, link tracking, and campaign attribution.

SaaS · SEO

Dynamic SEO metadata across 8 dashboard pages

Created a centralized SEO utility with 15 presets, OpenGraph tags, and Twitter Card metadata for every page in the platform.

SaaS · Infrastructure

Async job processing with BullMQ and Redis

Built a resilient queue system for post scheduling, media processing, email sending, and analytics aggregation — with retry logic and dead-letter handling.

SaaS · Security

Multi-provider authentication with Firebase

Implemented Firebase Auth with Google, GitHub, and email/password providers — plus organization switching, role syncing, and session management.

SaaS · Media

Cloud media pipeline with Cloudinary

Built an end-to-end media pipeline — upload, transform, optimize, and serve images and videos through Cloudinary with automatic format detection.

SaaS · Security

Securing Twitter OAuth with SHA256 PKCE

Replaced hardcoded PKCE values with proper SHA256 code challenge generation for Twitter OAuth 2.0 — fixing a critical security vulnerability.

SaaS · Agency Tools

Client-facing viewer portal with approval workflows

Built a white-label portal where agency clients review, approve, or request changes on scheduled content — with feedback threads and rating system.

SaaS · Communications

Transactional email system with four templates

Replaced console.log placeholders with a full Resend-powered email service — invitation, approval notification, weekly digest, and password reset templates.

SaaS · DevOps

Production-ready hardening across the full stack

Replaced in-memory caches with MongoDB persistence, structured logging across all services, and fixed Express 5 compatibility issues blocking deployment.